AVT supplied and installed LED Display Screens in the entire Doha Festival City. This includes Torch Outdoor LED Screen, Landmarks, Digital MUPIs, Runway Column Wraps across the food court of DFC, Rotating Axis Indoor LED Screen and Static Lightboxes at outdoor.
The Digital-Out-Of-Home (DOOH) Media Screens have Broadsign which is a secured cloud based solution that provides simple and powerful access as well as management to its contents and campaigns. Broadsign is used by many of the world’s largest retailers and media agencies.
The DOOH system in DFC has the Quividi analytics software. Quividi provides a real-time attention analytics solution that helps media owners, retailers, and brands finely count, qualify and engage their audiences. This technology captures and analyzes the emotion of the viewer in regards to the ads or videos that they are seeing to the LED display.
it employs facial-detection and “not facial recognition”. Audience data is generated from aggregate measurements of the viewers. This software never collects and stores any private images or information that is uniquely associated to any individual. All video processing is performed locally in real-time so that no image needs to be recorded or transmitted.
Integrated Control System